The Big Q’s of Screen Printing: Quality or Quantity?





As you begin your business, it is important to evaluate your business goals.


What kind of product do you want to create? Who do you want your customers to be? How large is your budget?


These questions help to define the foundation of your business and how it will operate. We understand that every penny counts when building your business, and how small price changes can impact other areas of your production process when it comes to screen printing. And while this can impact your production, the biggest impact it can have is the brand reputation your business maintains.


These tips can apply to any business no matter the niche you are working in. The biggest take away we want you to know is that your business is worth investing into having good materials and supplies so you are able to provide your customers with products they will enjoy. Let’s get more into these tips for when you have to make those big purchase decisions!


1. Quality vs. Quantity

As we asked earlier, what type of customers are you wanting at your business? Depending on whether you prefer high-end customers who are willing to pay a premium, or if you are wanting to compete with larger companies for volume orders will help you plan for what type of profit margins to expect. Having the answer to this question will help you in the long run since you will be providing the best standard of quality that works for your screen printing business.


2. Purchasing At Volume

When buying in bulk you save TONS of money on the item’s individual price, plus it can be pretty easy to do. Buy items in bulk that won’t go bad and make it worth your money. If you don’t have the means to purchase shirts in bulk to have a stock ready in-house, then look into partnering with a supplier! They have larger volumes that you will have the opportunity to continue growing successful from.


3. Better Is... Better

If you are thinking about cutting corners by purchasing dupes, we would highly suggest against it. Cheaper is not better, and making the decision to purchase high-quality materials can help you save money at the end of the day. The product consistency, product differentiator and overall production time with higher quality materials will help prevent you getting dragged down.


Investing in your business by purchasing better products, materials, and equipment will keep you competitive with your competitors and keep your customers satisfied with their orders. If you don’t have the means to invest this much into your business, then a pros and cons list of each item can help you make better judgements pertaining to your business needs.


Here at BOLT Screen Printing we pride ourselves in creating quality custom apparel that brings your vision to life. We have assembled a team of professionals, who strive to understand your goals and assist you with out of the box advertising and branding techniques. We combine our knowledge of all things apparel with your project goals in order to provide killer gear and a stress-free experience.


With an ambition to create premium quality vintage threads, Bolt was born. From our passion of creating the best clothing for our clothing store Opolis and our customers expressing the desire to see their designs on our high-quality apparel we knew the next step would be to open Bolt. After being in the industry for over 13 years, we've perfected the process of turning amazing ideas into even better results. Contact us today by emailing us at boltscreenprinting@gmail.com, or giving us a call at 405-493-9557!


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